About us

The Founder

Dirk Bichels

There are thousands of exciting brands in the world that delight their consumers in their respective countries and that would enrich the German and Austrian market. These are exactly the ones we are looking for as a distributor. With a passion for brands and knowledge of the German and Austrian mass market, we have made it our mission to establish such brands in our domestic market. You are cordially invited to accompany us on this journey.

Background marketing

International and national marketing at FMCG-companies like L‘Oréal Paris, Schwarzkopf & Henkel, Schwarzkopf Professional (Spain)

Background sales

14 years as „-Managing Director Marketing & Sales-“ of a family-owned distribution company in D-A-CH